Honest to Goodness Ingredient Guide
At Honest to Goodness, every ingredient has a purpose. Whether it's a wholesome protein source, a fiber-rich fruit or vegetable, or an advanced nutritional ingredient, we believe pet parents and horse owners deserve to know what goes into every treat.
Our approach is guided by four core principles:
Transparency
We believe ingredient lists should be easy to understand. That's why we use recognizable ingredients and clearly communicate their role in supporting your animal's wellbeing.
Traceability
We work with carefully vetted suppliers and maintain rigorous quality standards throughout the production process. Every ingredient is selected with quality, consistency, and accountability in mind.
Clean Labels
Our treats are made with thoughtfully selected ingredients and without unnecessary artificial additives. We focus on simple recipes that make it easier for owners to understand what they're feeding.
Sustainability
From sustainably sourced marine microalgae oil to upcycled ingredients and packaging that incorporates post-consumer recycled materials, we are committed to making choices that support both animals and the planet.
The result is a collection of treats made with ingredients chosen to support everyday wellness while fitting into a balanced care routine.
Ingredient Guide
The below ingredients are featured in various Honest To Goodness treats. Check out the Ingredients Page on our website to see which treats feature these wholesome, delicious ingredients!
Pea
- Source of dietary fiber
- Helps support healthy digestion
- Commonly used as a nutritious plant-based ingredient in treat recipes
Chicken
- Lean, highly digestible protein source
- Helps support healthy muscle maintenance
- Provides a palatable protein many dogs enjoy
Beef
- Nutrient-rich animal protein
- Helps support muscle development and energy levels
- Provides important amino acids as part of a balanced diet
Turkey
- Lean protein option
- Provides essential amino acids with less fat than many traditional protein sources
- Supports overall health and wellbeing as part of a balanced feeding program
Duck
- Alternative animal protein source
- Highly palatable for many dogs
- Provides premium protein nutrition in treats and rewards
Salmon
- Rich source of Omega-3 fatty acids EPA and DHA
- Helps support healthy skin and coat
- Supports heart, joint, and overall wellness
Venison
- Lean, novel protein source
- Often selected for pets with sensitivities to more common proteins
- Supports healthy muscle maintenance and nutrition variety
Sweet Potato
- Source of complex carbohydrates
- Contains dietary fiber that helps support digestive health
- Provides natural flavor and nutritional value
Apple
- Naturally rich in fiber
- Contains antioxidants that support overall wellness
- Adds wholesome flavor while remaining low in calories
Pumpkin
- Excellent source of dietary fiber
- Helps support digestive regularity
- Often included to support overall gut health
Carrot
- Rich in beta-carotene and fiber
- Helps support healthy vision
- Supports skin, coat, and digestive health
Banana
- Provides natural sweetness and aroma
- Contains fiber and essential nutrients
- Helps create wholesome treats horses enjoy
Blueberry
- Rich in antioxidants and fiber
- Helps support immune function
- Contributes to digestive health and overall wellness
Blackberry
- Packed with antioxidants
- Supports immune health and healthy digestion
- Helps protect cells from oxidative stress
Cranberry
- Rich in antioxidants and beneficial nutrients
- Helps support urinary tract health
- Supports overall wellness and immune function
Pomegranate
- Source of powerful antioxidants
- Helps support immune health
- Contributes to cardiovascular wellness as part of a balanced diet
Coconut
- Provides healthy fats
- Helps support skin and coat condition
- Supports overall wellness and energy levels
Flax
- Plant-based source of Omega-3 fatty acids
- Provides dietary fiber
- Supports skin, coat, and digestive health
Barley
- Whole grain rich in fiber
- Provides vitamins and minerals
- Helps support healthy digestion
Alfalfa
- Widely used forage ingredient in equine nutrition
- Provides highly digestible nutrients
- Naturally lower in sugar and starch than many feed ingredients
Chamomile
- Helps support digestive comfort
- Commonly included in calming formulas and treats
Ginger
- Traditionally used to support healthy digestion
- Provides natural antioxidant benefits
Cinnamon
- Naturally rich in antioxidants
- Adds flavor and aroma
- Helps support overall wellness when included in appropriate amounts
- Known for its naturally sweet aroma
- Helps enhance palatability
- Supports acceptance of wholesome treats and feeds
Marine Microalgae Oil
- Sustainable source of Omega-3 fatty acids
- Supports joint, brain, eye, heart, and immune health
- Derived from sustainably farmed marine algae rather than fish sources
Yeast Culture
- Source of advanced bioactive compounds
- Supports overall wellbeing and vitality
- Helps support a healthy digestive environment as part of a balanced nutrition program
Closing Thoughts
Treats are meant to be supplemental and enjoyed as part of a balanced feeding routine. By focusing on transparency, traceability, clean-label formulations, and sustainability, Honest to Goodness aims to give pet parents and horse owners confidence in every ingredient that goes into each treat.
